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Social Response Capitalism

This emerging force for good in select capitalists is like altruism...only better. Altruism requires evidence of selfless good; social response simply requires not shooting those on your side. It means you create a web of support within your firm, industry, and the regulatory community in order to re-create the rules that define a "good" product — thus insuring that you are able to compete on price, technical quality, and social needs.

Below is some recommended reading to help visitors better understand the roots of social response capitalism (SRC), sociallly responsible product development (SRPD) — and the future of capitalism in this century.

Book cover for Small Is Beautiful by E.F. Schumacher

Small Is Beautiful:
Economics As If People Mattered

A pioneering work translated into numerous languages, and one of the most influential books to be published after World War II, Small Is Beautiful brought to a wider audience Schumacher's ideas on "Buddhist economics," preservation of the environment, and sustainable development.

Book cover for Globalization and Its Discontents by Joseph E. Stiglitz

Globalization and Its Discontents

Awarded the Nobel Prize in Economics in 2001, Stiglitz argues in his book that, combined with lack of transparency, the fundamentally unsound economic policies of the International Monetary Fund, World Trade Organization, and World Bank have not only failed to alleviate world poverty, they have actually made it worse.

Book cover for The World Is Flat by Thomas L. Friedman

The World Is Flat: A Brief History of the Twenty-First Century

Before The World Is Flat was published in 2005, journalist Thomas Friedman was best known as the author of The Lexus and the Olive Tree, another popular account of "globalization and its discontents." His later book examines the phenomenon of globalization — and its successes.

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